Creator of cannabis-themed metaverse shares his imaginative and prescient for the trade

The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal palms.

With a background in renewable vitality, Mark Bonner brings a novel perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe strategy and got down to create it — a metaverse often called Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.

Given his in depth expertise, our workforce at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a task in it.

Cointelegraph: With all of the discuss of the metaverse and what it may possibly do, many critics suppose that the digital realm is just for fans. Would you agree they’re the principle goal market, or who would you counsel can profit from the metaverse?

Mark Bonner: The metaverse is offering the platform that can enable pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.

In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all features of the hashish trade, or a canna-curious client who desires to be taught extra however finds navigating the dispensary setting a bit nerve-wracking, a metaverse panorama might be designed to supply an immersive expertise for not solely fans and customers, however a common B2B group as nicely.

CT: What worth do you see an immersive expertise bringing to each your trade and the world at giant?

MB: In essence, the evolution of 2D Web2 right this moment to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and finally develop into productive in a digital setting that can in some ways transcend our bodily world’s Web2 capabilities right this moment.

CT: What verticals do you see the metaverse having an influence on?

MB: The metaverse is a strong software that may handle a variety of verticals. One instance of that is within the realm of branding and promoting. By utilizing a metaverse platform, companies can create a 360-degree immersive expertise for customers. This permits them to work together with companies, providers and merchandise in a extra partaking, interactive method. This may be particularly helpful for B2B and business-to-consumer (B2C) firms trying to join with their viewers in new, modern methods.

One other vertical that may be addressed by the metaverse is the true property trade. By using digital land and property gross sales, customers should buy and lease property in a digital setting. Moreover, digital options comparable to buying malls, shop-in-shop ideas and architectural options might be created to boost this expertise. These options open up a world of potentialities for builders and actual property firms to create new, thrilling initiatives that may be loved by customers in a digital world.

CT: Are you able to present a real-world use case to display how these verticals could also be utilized?

MB: Hashish carried adverse penalties for anybody rising, promoting and distributing the product.

That is the place I stumbled upon a real-world resolution to a real-world downside. What if I may create an area the place you might promote, make it attainable to transact (with a local token) for a cannabis-related product and ship it, multi function place? This was exceptional within the hashish group.

CT: What’s your imaginative and prescient for the hashish trade?

MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising, manufacturing and merchandising with an modern blockchain fee system. Doubtlessly unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas straight addressing the present gaps within the hashish trade.

Cannaland revolutionizes the worldwide hashish trade by connecting each side of the hashish and hemp communities in a digital sensible metropolis.

CT: What can customers count on from the world’s first cannabis-themed metaverse?

MB: Surrounding the patron with companies, providers, merchandise and different interesting digital way of life objects, the metaverse encourages participation and transactions. The Cannaland platform affords digital land and property gross sales, together with buying and leasing property, and the creation of buying malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cell app for the simple buy/lease of land and its native token, in addition to a sport app that enables customers to “play-to-earn” and “play-to-learn.”

Schooling is one other key focus for Cannaland, which affords Cannalearn, an area for collaboration with greater instructional amenities, universities, docs and researchers to check, publish and retailer related details about hashish. They hope to teach governments, authorities and universities about hashish and the trade, reasonably than punish those that partake in it.

When it comes to leisure, Cannaland affords a wide range of choices comparable to music concert events, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally affords metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This contains well-known hashish landmarks comparable to Freetown Christiania in Denmark, Netherlands’ greatest espresso outlets, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.

Be taught extra about Cannaland